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Website Redesign

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Project Overview:
  • Client: SLERP
  • Project Name: Website Redesign for Enhanced User Experience
  • Objective: To redesign SLERP’s website, making it responsive, visually appealing, and perfectly tailored to their target audience, while improving speed and functionality.
Background:
SLERP offers direct food delivery services from restaurants to customers. They needed a website that better reflected their brand and catered to the needs of their restaurant partners and clients. The goal was to improve the design, optimise the site for better performance, and provide a seamless experience across all screen sizes.
Website address
www.slerp.com
Before After
Website Redesign Process:
Responsive Design:
  • Redesigned the website to ensure it was fully responsive, looking perfect on all devices, including desktops, tablets, and mobile phones.
  • This improved user experience, no matter the screen size, ensuring accessibility for all users.
Development:
  • Fully coded the new website using PHP and WordPress, creating a custom theme designed specifically for SLERP.
  • All graphics, photos, and icons were newly created to match SLERP’s updated branding and visual identity.
Main Features:
  • Homepage: Showcased client logos, case studies, and user reviews to build trust and highlight SLERP’s success with current clients.
  • Added a block explaining Why restaurants use SLERP and How it works, making it easier for potential clients to understand the value SLERP offers.
  • Highlighted SLERP’s awards in the hero section to add credibility and attract more attention.
New Pages:
  • How It Works Page: Created a dedicated page to explain SLERP’s process step by step, helping future clients know what to expect when using SLERP’s services.
  • Case Studies Page: Added detailed case studies to showcase SLERP’s successful projects, like a portfolio, which helps build credibility.
  • Comparison Page: Developed a comparison page to show the benefits of SLERP over its competitors, giving potential clients a clear reason to choose SLERP.
Product Pages:
  • Redesigned all product pages based on feedback from SLERP’s sales team, making them more user-friendly and informative, leading to better conversions.
Blog Redesign:
  • Kept the existing blog for SEO purposes but redesigned it to match the new style, ensuring consistency across the site.
Performance Improvements:
  • Reduced the total image size from 31.7MB to 3.2MB, significantly improving page loading times.
  • Mobile Speed Index: Improved from 9.2 seconds to 3.5 seconds.
  • Desktop Speed Index: Improved from 2.8 seconds to 0.9 seconds.
  • The website now uses only one plugin, which boosted both speed and security.
  • Replaced old PNG logos with vector format logos, ensuring they look crisp on retina displays.
Result:
The redesigned website now offers a smoother and faster user experience, resulting in increased customer engagement. The site looks professional and modern, and the improved structure and content have helped attract more restaurant clients. With improved speed, security, and functionality, SLERP’s new website is now a key tool for building trust and showcasing their services effectively.
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