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Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Photo/Video
Video Presentation
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Photo/Video
Project Overview:
- Client: PSL
- Project Name: Elevating PSL’s Brand Image with a Dynamic Company Presentation Video
- Objective: Create an impactful video to showcase PSL’s evolution and capabilities in advertising services, aiming to impress potential clients and strengthen the company’s brand image.
Background:
PSL, a seasoned player in the advertising services market with 15 years of experience, transitioned from producing promotional materials to offering comprehensive advertising design services.As Head of the Design Department and Marketing Director, I played a key role in this evolution, focusing on selling services and participating in the strategic group driving the company forward.
Production:
Filmed the video on a real project executed for a client, showcasing every stage of production, from concept development to installation.The video emphasized the potential of advertising materials in increasing sales and enhancing the overall shopping experience.
- Following the success of the company presentation, I aimed to bring the narrative to life through a dynamic video presentation.
- The objective was to not only describe the company’s scale and services but also visually demonstrate it to potential clients.
- Developed a comprehensive script outlining the entire video, from an empty store to the complete transformation facilitated by PSL’s advertising services.
- Incorporated footage from the recently constructed showroom, showcasing the company’s dedication to innovation.
Result:
The video, taking approximately three months to complete, surpassed expectations and showcased the company’s capabilities at a level never seen before. Clients were impressed by the high quality and professionalism depicted in the video, changing their perception of PSL as a reliable and attentive partner.
- The video, sent to clients, had a transformative effect, showcasing PSL as a company with a strong commitment to every project.
- The recognition from company management and colleagues highlighted the success of the video in communicating the brand’s strengths and fostering positive change in the company’s image.
- The video not only served its marketing purpose but also became a valuable tool in reinforcing PSL’s reputation as a trustworthy and capable partner in the advertising services market.