AVON Radiance — AI Keyframe

A self-initiated proof of concept produced for an AVON Freelance Designer brief focused on creating high-end visual assets through advanced AI-driven workflows. Before the first conversation with the brand, I wanted to translate the recruiter’s brief into something tangible: a short visual sequence demonstrating how I plan, prompt, and direct a campaign moment around a real AVON product — the Today Tomorrow Always Radiance Eau de Parfum 50ml.

The concept is built around a single hero moment. A woman walks through a sunlit rose garden, basket in hand. She pauses to take in the scent of an open bloom, then lifts the Radiance bottle from the basket. As she sprays the fragrance on her neck, a translucent ribbon of rose petals and warm light spirals out of the bottle and drifts through the entire garden — the perfume’s scent made visible. Six still keyframes were generated to lock the beats, the lighting, and the product placement before any motion is produced.

Each frame was directed with deliberate prompt control: warm late-golden-hour key light, a soft rim from camera-left, shallow depth of field, a 35mm-equivalent perspective for the wide shots and 85mm-equivalent for the close-ups. Material cues were written explicitly — clear glass with a graduated amber fill, brushed-gold cap, gold embossed “Radiance” script, and a palette of warm reds and terracottas that ties the talent’s wardrobe and the rose-red flora to the product so the bottle reads instantly at any crop, including thumbnail. Composition, hand placement, and packaging fidelity were treated as non-negotiable, with the goal of meeting professional advertising and print production standards.

The six keyframes will drive an AI-generated short, with a four-layer sound design already mapped: two ambient garden beds, a single magical “bloom” cue timed to the spray, and a soft whisper sweeping the rose-petal ribbon as it expands through the garden. This is an MVP — a way of showing workflow, brand alignment, and the level of craft I bring to the engagement before a single internal brief is exchanged.

Tools & techniques: Midjourney, Stable Diffusion, and Adobe Firefly for image generation; ChatGPT and Claude for prompt iteration and refinement; Adobe Photoshop for continuity, retouch, and packaging fidelity. Prompt-engineering discipline throughout — composition control, lighting description, material specification, camera perspective, and stylistic direction held consistent across every frame.

Three audio layers were composed to score the AI-generated short, mapped beat-for-beat to the keyframes so the motion edit can be cut to sound from the first pass. A music bed sets the emotional arc, a garden ambience grounds every shot in a real place, and a single magical cue lands the moment the fragrance is released.