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Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Cinema 4D
Photo/Video
New Product Presentation
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Cinema 4D
Photo/Video
Project Overview:
- Client: FOCUSWALL
- Project Name: Introducing LED Screens and Custom CMS for Digitalization of Trade Spaces
- Objective: Develop a comprehensive presentation to showcase FOCUSWALL’s new products – LED screens, and their bespoke Content Management System (CMS) for seamless operation.
Background:
FOCUSWALL, a company with 8 years of expertise in manufacturing aluminum frames for advertising structures, recognized the shift in advertising trends towards LED screens. To stay modern and meet market demands, FOCUSWALL expanded its product line to include LED screens. Additionally, they developed a proprietary CMS to simplify screen operation for clients.
- As part of the development team, my role was to create a user-friendly presentation demonstrating the simplicity of FOCUSWALL’s CMS.
- The challenge was to convey the ease of use and benefits of the CMS to clients who may not be familiar with operating LED screens.
Design Approach:
Understanding the CMS:
- Invested time in studying and testing the CMS to distill the essential information needed for users.
- Identified key features, setups, connection diagrams, and main advantages to be highlighted.
Simplification:
- Developed simple schemes and slides to explain the complexity of the CMS in a user-friendly manner.
- Ensured the language used in the presentation was clear and easily understandable.
Presentation Structure:
- Introduced LED screens as a modern advertising medium.
- Showcased the proprietary CMS as a solution for easy screen operation and content management.
Digitalization of Trade Spaces:
- Emphasized FOCUSWALL’s shift from just selling products to providing a comprehensive service – the digitalization of trade spaces.
Result:
The final presentation effectively communicated the simplicity and advantages of FOCUSWALL’s LED screens and CMS. Clients gained a clear understanding of the company’s new offering, leading to a broader market appeal.
- The presentation played a pivotal role in securing a contract with a well-known brand shop network within a week of its delivery.
- FOCUSWALL successfully transitioned from solely selling products to offering a complete solution for digitalizing trade spaces.
- The project showcased the potential of earning revenue through subscription services for the CMS, contributing to the company’s overall growth and success.